DRIVEN was built for the outliers—the restless, those wired for more.
Founded by Colette Beyer, DRIVEN is a performance accelerator and private members club designed for entrepreneurs and executives operating at the highest levels of industry. These are the individuals who don’t just succeed—they dominate. Many are athletes, trained for extreme endurance, both physically and mentally. Some operate in high-risk uniformed tactical environments, where split-second decisions mean survival. Others are founders scaling high-performance lifestyle brands into category leaders.
What unites them is a neurochemical edge—genetic mutations affecting dopamine sensitivity—fueling their Infinite Pursuit™ of excellence.
Colette’s background is anything but conventional. With a career spanning high-stakes protective operations, elite-level fitness, and business strategy, she has trained for peak performance in every sense—physically, mentally, strategically. From shaping political messaging in Washington, D.C. and serving in law enforcement, to cycling across the country as a test of endurance, she lives the principles she teaches.
After advising industry leaders and top 2% entrepreneurs on how to optimize their businesses and minds, she identified a pattern: the highest achievers share a common trait—an intrinsic drive that outpaces external motivation.
DRIVEN is engineered for them.
A New Era of High-Performance Entrepreneurship
Unlike traditional accelerators, DRIVEN is not about incremental growth.
We weaponize neuroscience, elite coaching, and high-level strategy to create exponential gains. Membership is invitation-only, ensuring an ecosystem of outliers who push boundaries and set new industry standards.
Our members don’t just chase success. They calibrate their biology to demand it.
From Washington, D.C., to the global stage, DRIVEN is where high-performance entrepreneurs come to train, scale, and win.
Your DRIVEN Guide: Colette Beyer
A strategist, operator, and high-performance brand architect, Colette built DRIVEN to be the ultimate proving ground for high-performance humans.
Her experience spans:
Protective & High-Stakes Operations – Navigating environments where precision, adaptability, and mental endurance meant survival.
High-Performance Coaching & Physiology – Training elite clients to optimize their physiology and neurochemistry for sustained performance.
Strategic Business Advising – Engineering systems for boutique firm founders to reach the top 2% of their industries achieving Paragon status.
DRIVEN is not for those seeking motivation. It’s for those already wired to win.
This is where genetically DRIVEN performance meets an insatiable desire for industry dominance.